Increasing brand exposure and bottom line results, Dalrymple wanted to harness the power of the internet to meet the diverse needs of pinot-loving consumers and media – while not eclipsing the provenance of its rich, family owned heritage.
We brought the essence of their environment online by displaying the elegance of their vineyard surroundings in a well developed site that makes e-commerce easy.
Customers can now order Dalrymple’s seductive wines online and get a real sense of where their purchase was produced and the genuine passion infused in its creation.
Dalrymple are happy to see loyal customers re-ordering online and new customers discovering their wines through the website.
Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms.
Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. We noticed there was no online community for local or out-of town cyclists to connect, so we created a micro-site for riders to share training meet ups, cycling tips, follow STDU updates and of course meet for a well-earned drink afterwards!
