Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.
It was a privilege to be recognised by a distinguished panel of interstate judges with Finalists for our work with:
RDNS for Corporate Identities
Uni of Adelaide (whatsyourpreference.com) for Microsites
Santos Northern Lights Pop-Up Photo Booth for Experiential Events
Motor Accident Commission (MAC) Schoolies Festival for Experiential Campaigns
Fusion Christmas Cook Book Gift for Publications
It was even more of an honour to win three Awards for our work with MAC Schoolies Festival for:
Experiential Events
Mixed Media
Mobile (apps)
Credit must not only go to our amazing team behind these projects but also to our clients for their vision and trust in our partnership.
Interestingly, whilst a lot of traditional advertising thinking were given gongs on the night, there was a definite shift in Fusion's direction towards rewarding great experiences rather than simply great ads.
The tide is definitely turning.
Medallion Homes are excited to announce the launch their refreshed brand identity and new website. Fusion lead a series of Brand Focus workshops where we worked very closely with the Medallion team to uncover many of the little known truths about the business behind the brand - known only by their customers.
To effectively catalogue and display their range, we designed an innovative online seed selector. Budding gardeners can now visit the virtual garden shed and enter a series of inputs that show the right seed and complementary products suitable for their backyard. The custom shopping list can then be printed for easy in-store purchase.
