Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms.
So we recommended a fun Sleepy Koala alarm clock that reminds users of the TAFE SA Int. brand every day. It’s the 1st alarm clock app that’s entertaining and functional. The koala performs a variety of cute animations, coupled with classic Australiana alarm tones that amuse our overseas visitors to no end.
We developed the character to be interactive and easily shareable via social media and email. Downloaded over 10,000 times, he became Thailand’s 2nd most popular app in under a month. He’s been a big hit overseas and our client is so happy with the results they’re now ooking to produce a second version.
Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. We noticed there was no online community for local or out-of town cyclists to connect, so we created a micro-site for riders to share training meet ups, cycling tips, follow STDU updates and of course meet for a well-earned drink afterwards!
Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.
