The Yalumba Wine Company wanted to connect to hundreds of people who are geographically dispersed such as winemakers, vineyards crew and distributors. They needed an online communications platform to easily find and share information efficiently.
During a strategic define phase, we ran over 20 stakeholder workshops to cluster and prioritise needs for the user interface. The workshop results contributed to the design and development of an intranet showcasing Yalumba’s people, products and processes, while clearly delineating the different business units.
Yalumba’s new intranet features an in depth product database, events and news updates, HR policies and procedures, plus a wealth of other vital company data. A sophisticated search engine was custom built, enabling staff to obtain highly relevant results from a range of deep search options.
As a global company creating packaging for the food services industry, Detpak's customer base ranges from big brands like McDonald's and Subway to the owner/operator of your local laneway coffee shop. Regardless of size, they all search for food packaging that helps their brand shine.
Back in the earlier days of websites and how we analysed them, you would be beating your chest about how many visitors your site was getting versus your mates - "ours gets 1,000 visitors per day, it's doing great guns", "oh but our site gets 10,000 a day so I'm going to be a very rich man" and so on. But then your smarter mate comes in and says "our site gets 500 conversions a day and I bet my site is more successful than yours" - and I bet he's right...
